Juniper Ridge

Juniper Ridge was founded in 1998 by Hall Newbegin, who first began crafting wild‑harvested soaps and fragrances from his kitchen in Berkeley. The brand is rooted in a deep reverence for the wilderness: inspired by Hall’s explorations through the forests, deserts, and mountains of the American West, Juniper Ridge makes scents that evoke the places themselves.

What sets Juniper Ridge apart is its commitment to authenticity. They wild‑harvest botanicals like moss, bark, mushrooms, tree trimmings, and native plants, then distill and formulate their fragrances by hand using traditional methods such as steam distillation, tincturing, and infusion. Each product is stamped with a harvest number and traced back to its origin, telling a story of place and season.

Juniper Ridge operates from its workshop in Oakland, California, where the team handles every step—from plant harvesting to formulation, packaging, and shipping—always guided by ecological stewardship. The brand also gives back: it donates at least 10% of profits to organizations working to protect wilderness areas.